The Story of Sassy Jones®

Sassy Jones® began with a simple but powerful belief: life is the occasion. Founder and CEO Charis Jones set out to create bold accessories that celebrate color, confidence, and fearless self expression.

Where It All Began

The journey started in the most humble way imaginable. Charis would load her jewelry and accessories into the back of her minivan and travel to trade shows and small events, personally sharing her designs with women one conversation at a time. Those early days were built on faith, determination, and the dream of creating something joyful and meaningful.

Charis started Sassy Jones® because she saw a gap in fashion. She wanted to create statement jewelry and vibrant accessories that celebrated personality instead of blending into the background. She kept seeing the same aesthetic repeatedly. She wondered, “Where do the unicorns shop?” Her vision was simple: design pieces that help women feel confident, expressive, and unapologetically themselves.

From Passion Project to Thriving Brand

What began as a small passion project quickly grew into something much bigger. Women were drawn not only to the bold jewelry and colorful accessories, but also to the spirit of empowerment behind the brand and it's unique community. Charis has built a global sisterhood that travels together, plans weddings for one another and lifts one another up in times of need.

Through creativity, resilience, and the support of the powerful sisterhood, Sassy Jones® evolved into a nationally recognized fashion brand and a vibrant global community known as Sassy Nation.

Milestones and Recognition

The growth of Sassy Jones® has been extraordinary. The company has peaked as #24 on the prestigious Inc. 5000 list of fastest growing companies in America and recognized by Forbes as one of the top thriving small businesses in the country.

The brand also gained national attention after winning HSN’s “The Big Find”, bringing Sassy Jones® designs to customers across the country. Featured in the Today Show’s “She Made It” segment, the brand’s founder remains devoted to inspiring women to nurture their inner unicorn. What began as fashion has grown into a ministry, with style serving as the conduit.

Impact Beyond Fashion

From the very beginning, Charis believed success should create opportunities for others. Through the growth of Sassy Jones®, she has helped fund the construction of two girls’ dormitories in Africa, expanding access to education and safe housing for young women pursuing their futures.

This commitment reflects the deeper mission of the brand: empowering women not only through style, but through opportunity and global impact.

The Heartbeat: Sassy Nation

At the center of everything is the incredible community known as Sassy Nation. These women have supported the brand from the earliest days and continue to inspire every design.

More than customers, they are a sisterhood that celebrates confidence, creativity, and joyful self expression. Together they have transformed Sassy Jones® into something far greater than a fashion brand.

The Mission Today

Today Sassy Jones® continues to design statement jewelry, vibrant accessories, luxury scarves, and expressive fashion pieces that help women celebrate themselves boldly.

What began in the back of a minivan has grown into an internationally recognized brand, but the mission remains beautifully simple: help women shine brightly and remember that life is the occasion.