Breaking Barriers: Vision & Entrepreneurship

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Passion, perseverance, and purpose are the driving forces behind those who dare to dream big and make an impact. The Do What You Love campaign was created to celebrate individuals who embody these values, and James Crump Wallace was the first guest to be featured. As part of this initiative by Sassy Jones, his journey serves as a testament to dedication and the relentless pursuit of dreams.

A dynamic entrepreneur from Richmond, Virginia, James was drawn to business early, inspired by his father and grandfather. He thrives on turning big ideas into reality, finding fulfillment in seeing concepts evolve from vision to execution. His ability to build teams and bring people together is a driving force behind his success.

"Stay curious and continue to have the drive to want more, and to stay hungry and keep doing it, because 9 times out of 10, if you keep doing it and stay consistent, you will get the results you want."

-James Crump Wallace

His mission is to make spaces more approachable, whether through Secret Supper Society’s fine dining experiences or his collaboration with the Richmond Symphony for the Celebration of Black Music in Film. By breaking down barriers, he creates opportunities for individuals to engage with spaces they may not have previously felt welcomed in, enriching the cultural landscape and fostering inclusivity.

Entrepreneurship comes with challenges, rejection, setbacks, and slow progress. James knows that success isn’t instant, but he believes that staying curious, driven, and resilient is the key. Growth comes from consistency, and those who persist despite obstacles ultimately achieve their goals.

James exemplifies perseverance and vision. His story is about breaking barriers, reimagining possibilities, and inviting others to step into new opportunities with confidence. He reminds us all that success isn’t just about personal achievement; it’s about uplifting others, pushing boundaries, and daring to do what we love, no matter the obstacles.

Create unforgettable moments like James with the free-spirited Zanzibar Luxe Scarf. Embrace the stripes that represent every walk of life, every beautiful beast, and the differences that unite you with the world around us. You’ve never held back in life, so celebrate your stripes proudly today!